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NEW QUESTION 35

Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.

Which automation configuration should be used to achieve this?

  • A. File Drop Starting Source > SQL Query Activity > File Transfer Activity
  • B. Schedule Starting Source > SQL Query Activity > File Transfer Activity
  • C. Schedule Starting Source > Data Extract Activity > File Transfer Activity
  • D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Answer: A

NEW QUESTION 36

What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

  • A. Email and journey
  • B. Campaign and journey
  • C. Sender and recipient profiles
  • D. Journey and contact

Answer: A

NEW QUESTION 37

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

  • A. Email never mandatory for customer interaction
  • B. Make unsubscribe easy and honor immediately
  • C. Keep SPAM complaints under .01%
  • D. Accurately identify the sender in the header information.
  • E. Keep SPAM complaints under 10%

Answer: A,B,C

NEW QUESTION 38

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last

purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3

answers

  • A. Post to Facebook
  • B. Wait Until
  • C. Query Activity
  • D. Send SMS
  • E. Decision Split

Answer: B,D,E

NEW QUESTION 39

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